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Evaluating the #BoroManCan campaign

Men's health image

An evaluability assessment of BoroManCan: working with local communities to improve men’s health and wellbeing in Middlesbrough

Funded by the NIHR Applied Research Collaboration (ARC) North East and North Cumbria (NENC) Open Funding Competition 2020.

Led by Dr Shelina Visram Senior lecturer | Deputy degree programme director (Public Health PGT) | Education theme lead (Public Health & Health Inequalities), Newcastle University.

This project set out to conduct an evaluability assessment of BoroManCan, which is a campaign to inspire positive behavioural, health and culture change amongst men in Middlesbrough. The campaign involves a range of online and offline elements.

The project team have spoken to a range of stakeholders to try to work out what they campaign was designed to achieve, what progress has been made so far, and which elements could be taken forward in a future evaluation.

The project evolved over time into a more in-depth study on men’s health and masculinity in the context of a post-industrial northern town, largely because the peer researchers took the project in this direction and interviewed more local men than originally expected.

A full project update will follow soon.

For more information please contact [email protected]

(updated November 2021)