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Creating better public involvement adverts

Virtual college

Researchers create public involvement ads all the time, but have you ever thought about what members of the public actually want in an ad?

With thanks to the NIHR ARC West who delivered this training session, and have kindly allowed us to share it on our Virtual College Training Hub.

The resources available here include a blog, tips for creating better public involvement materials, and a link to a recording of the training session.

Recommendations shared during the training session included:

  • When in doubt, ask your public contributors
  • Especially the people you are trying to attract
  • Keep it simple and clear
  • Use plain English
  • Less is more
  • It’s not rocket science (and it’s best if it doesn’t sound as if it is)

Follow this link to access the recording of the event

Follow this link to access further resources

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